If you’ve searched “boulangerie ming lee,” you’re probably not looking for an actual bakery. You’ve likely come across Boulangerie Beauty, a fragrance and body-care brand built entirely around the smell of French pastry. It’s the creation of Ming Lee Simmons, a model and content creator best known as the daughter of Kimora Lee Simmons and Russell Simmons.
Here’s what the brand actually is, what it sells, and what people are saying about it.
Who Is Ming Lee Simmons?
Ming Lee Simmons grew up around fashion. She’s modeled for brands including Good American, Skims, and Glossier, and she works alongside her mother on creative direction for Baby Phat. She’s also built a following through her own social media, where she posts fashion and beauty content regularly.
Fragrance is a personal obsession for her, not just a business move. In interviews about her beauty routine, she’s mentioned reaching for vanilla-forward scents constantly, and Boulangerie’s own Soufflé Vanille perfume mist is one she wears often, not just promotes.
What Boulangerie Beauty Actually Sells
Boulangerie Beauty isn’t a food brand or a candle company. It’s a scented body-care line built around a simple idea: what if perfume smelled like your favorite dessert?
The lineup has three main product types:
- Perfume mists—lightweight, spray-on fragrance for body or hair
- Body creams—moisturizing formulas layered with the same scent
- Body oils—a richer, more concentrated way to wear the fragrance
The idea is a “three-step ritual. ” You layer the cream, then the oil or mist, so the scent builds instead of fading within an hour, which is a common complaint with lighter body mists.
The Scents
Every fragrance in the line is a dessert, and the names make that obvious:
- Soufflé Vanille—vanilla, amber, and musk
- Fraise Meringuée—candied strawberries and cream
- Crème Caramel—vanilla and sandalwood syrup
- Coco Vanille—coconut milk and vanilla liqueur
- Macaron Pistache—pistachio, hazelnut, and cardamom with a whipped cream base
- Cerise Vanille—a cherry-and-vanilla mist that’s shown up in newer drops
These fall into what the fragrance world calls “gourmand” scents, meaning they’re built on food-like notes (vanilla, caramel, fruit) rather than florals or woods. Gourmand fragrances have been one of the fastest-growing categories in beauty over the past few years, and Boulangerie leans fully into that trend rather than dabbling in it.
Where to Buy It
Boulangerie Beauty sells directly through its own site, boulangeriebeauty.com, and also through Urban Outfitters, both online and in select stores. Pricing sits in the accessible range rather than luxury-fragrance territory, which is part of why it’s picked up traction with a younger audience on TikTok, where reviewers frequently mention it as a “celebrity-owned” brand that doesn’t carry a celebrity price tag.
What People Are Saying
The response online has been largely positive, especially among fragrance and skincare content creators. Common themes in reviews:
- Scents are described as genuinely food-accurate, not just “vanilla-adjacent.”
- The mists are considered lighter and less long-lasting than the creams or oils on their own
- Layering products is the most frequently recommended way to use them
- Packaging and branding lean playful and pastel, matching the bakery concept
As with any body-care line, reactions to sweetness and longevity vary by person, and skin chemistry changes how any gourmand fragrance wears throughout the day.
Mikhaila Olena is a lifestyle writer and content creator behind Living Smart Daily, dedicated to sharing practical ideas, thoughtful insights, and everyday inspiration. With a passion for simple living and meaningful choices, she crafts content that helps readers create a more balanced, organized, and fulfilling life.
